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The Business of Fun - Jeff English

Date: Oct 17, 2019

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Educational Seminars

Session Description: The Kentucky Derby Festival is a two-week celebration of 70 events that requires over 4,000 volunteers, 21 full-time staff members, and a 75-member Board of Directors. The story of the Festival and its place in the community spans over 60 years, from its early beginnings as a nighttime parade, to the spectacle it is today entertaining 1.5 million people annually. With all of the fun the Festival provides, the challenges of sponsorship, board relations, governmental regulations, and communications are constant. We’ll review the Festival’s history and also dive deep into what makes the Kentucky Derby Festival the Business of Fun!