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Saffire Summit Speakers

Keynote Speaker: Marketing Adventures with the Portland Pickles

Presented by Tyler Nelson from the Portland pickles

The Portland Pickles strive to make their baseball season the most fun, family-friendly entertainment experience around. SOUND FAMILIAR? They are unique and push boundaries in every way, especially from a marketing and promotion standpoint. Their mascot, Dillon T. Pickle, is the self-proclaimed “Most Adventurous Pickle in the World” and a social media phenom (@picklesbaseball). Their story is as wild as they come and a perfect way to kick off summit!

Looking Ahead: The new frontier of ticketing

Moderated by Brandy Humphrey with Rayce Clemmer & Kris Boehm

Join Saffire’s Ticketing team to learn today's hottest ticketing trends! Explore variable pricing strategies, optimize staffing decisions, and transition away from cash transactions. From DMARC in securing payment gateways and selling tickets via Spark forms. Whether you're new to Saffire or a seasoned client, this session promises practical insights and expert guidance.

understanding the complexities of electronic payments

Presented by Tina Hollis from fiserv

Join us for an enlightening session on the intricacies of electronic payments, designed specifically for fair & event staff. Gain valuable insights into the latest trends and technologies shaping the landscape of electronic payments, and discover how to stay one step ahead of chargebacks. In this session, we will delve into the labyrinth of credit card fees, equipping you with the knowledge to navigate this crucial aspect of your business. Don't miss this opportunity to enhance your understanding of electronic payments and optimize your financial success.

From Budget to Brilliance: Mastering the Art of Entertainment Booking

Presented by Anne-Alise Pietruska and John Juliano from Mellowship

Mellowship Entertainment's experts reveal the art of maximizing your entertainment budget. Dive deep into strategies for booking the best talent that captivates your audience and makes your event or venue a standout destination. Get the most bang for your buck by learning some proven buying strategies that will have more people flocking to your events!

Preparing Yourself for gO TIME: A saffire panel

Presented by Jessica Bybee-Dziedzic, Amy Pelzl, Bre Lenzmeier and Emily richardson

Join us for an essential panel: "Preparing for Your Event." Learn how to set yourself up for operational success by addressing critical components such as equipment needs, network requirements, and onsite support necessities. Discover the importance of conducting a SPARK review ahead of time to ensure a seamless event experience. Don't miss this opportunity to equip yourself with the knowledge and strategies needed to make your next event a resounding success!

Strategic Media Buys: Using data to make your money work harder!

Presented by julie rasmussen from mKR

There are more choices than ever before to deliver your marketing message to your potential customer, but how do you pick the right ones? Which media are your customers spending their time with? What are the key benefits of connected TV versus broadcast? Of streaming audio versus local radio? Is print dead? Are we targeting the right geographical areas? We’ll go through all the stats and also dive into how you can use SPARK data to best reach new customers in budget-friendly and effective ways.

Navigating New Features & Fraud Tools

Presented by Austin Castaneda, Client/Product Manager

Do you ever feel like you need a cheat sheet when it comes to technology? This session will serve as your peek behind the curtain on all Saffire products and services. Join Austin in breaking down the newest features Saffire has to offer, including our ever-evolving fraud protection services and strategies. It's time to make your life easier!

Unfiltered Conversations: Going deep with Roundtable Real Talks

Presented by Ashley leopold, director of client experience

Ready to get real? Join Ashley’s Roundtable Real Talk sessions for a blast of discussions on critical event management topics! Dive into staffing choices, payment system evolution, marketing magic, seating dynamics, and foiling fraudsters. Discussions will be broken into groups based on event or venue size, so it'll be a valuable conversation for all. We will be hosting these immersive sessions designed to supercharge your event management skills, so bring your questions, you won't want to miss it!

Maximizing Sponsorship Impact: Innovative Marketing Strategies for Event Success

Presented by Jen Puente, VP of Marketing from saffire

Get ready to dive into Jen's treasure trove of fair industry expertise! Jen will show you the ropes on snagging top-tier sponsorships and boosting your events to exciting new heights. Discover how to make the most of every tool at your disposal, including your partnership with Saffire, to supercharge your event for success! You won't want to miss it.

Kickin' It saffire style: An Informal chat with cassie

Presented by cassie dispenza, vP of strategic partnerships

This laid-back session with Cassie will let you in on some secrets you never knew you needed! Whether it is the real tricks behind making the best Saffire Queso EVER, the best shopping hacks for visiting any event, travel advice, or just simple ways to navigate life as a working parent. This never-before (and maybe never again!) offered session really leans into our theme of Makin’ it Easy!

Honoring those who served: Enhancing Veterans Recognition Program

Presented by Sean Kemp from Vet Tix

Vet Tix offers tickets to events that alleviate stress, nurture family ties, forge enduring memories, and promote involvement among service members and veterans in local communities and American culture. Discover how you can contribute to this impactful movement, effortlessly facilitated through Saffire integration. Join us in supporting our veterans and service members, empowering them to remain active and connected while honoring their commitment to our nation's well-being.

Geek Speak: A Sneak Peek into Tomorrow's Platform

Presented by Aaron Pederson and Chris Lugar

As you know, we’re always working on bringing you the next best thing, whether that’s new technology or a partner integration. Learn directly from the creators and decision makers what is next for Saffire! Aaron and Chris will introduce you to the newest plans and projects before they are released, so come explore the future of your Saffire partnership.

SPARK Your Creativity: Best Practices for the spark platform & your website

Presented by Phil Thompson, Client Experience Team Lead

It's time you get the most out Spark. Join Phil to chat about maximizing the potential of your website with the SPARK platform. Whether you're brand new to SPARK or have years of experience under your belt, this session is for you! You'll learn how to leverage the tools offered from spark, expert tips for improving design and some insider tips from the experts. This session will empower you with what you need to know to take your website to the next level with SPARK. Let's spark some new life into your website!

f[A.I]r Play: use A.I to Optimize Your Marketing and Sell More Tickets!

Presented by Mark O'Shea and James Crowley from Noise New Media

Join Mark and James from Noise New Media as they dive into the wild world of A.I! Discover how artificial intelligence can revolutionize your marketing efforts, empowering you to sell more tickets than ever before. Learn firsthand how leveraging A.I can unlock unparalleled insights, optimize your campaigns, and take your event's success to unprecedented levels.